The Whitbread pub, which discovered horsemeat in two of its food products, has said it will offer to set new food standards to help restore public confidence.
The group said it would also impose a testing regime on all processed meats provided by suppliers and introduce a new system of certification.
It also revealed it would assist the Food Standards Agency (FSA) "in setting tougher new standards" and controls to apply right throughout the restaurant industry".
The move comes after horsemeat was found in lasagne and beef burgers sold in its food outlets.
It operates the Beefeater, Table Table and Brewers Fayre pub chains.
Chief executive Andy Harrison said: "We have been dismayed by the recent discovery of equine DNA in two of our restaurant products.
"This is not just a Whitbread problem, but a wider issue of quality control within parts of the processed meat supply chain, which supplies a number of restaurants and retailers."
Whitbread also operates Premier Inns and Costa coffee chains.
The new testing regime announcement comes as Whitbread revealed its latest group results.
The company saw sales rise 2.7% in the 11 weeks to February 14.
It revealed that sales at Costa were up 5.5%.
The coffee group has reaped benefits from consumer displeasure at US-based rival Starbucks, which was revealed late last year to have paid virtually no corporation tax.
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