Some 1.7 million British holidaymakers are expected to head overseas for the Easter weekend, with Spain, Egypt and Tunisia being the most popular destinations.
As the UK suffers one of the coldest Easters on record, the Association of British Travel Agents (ABTA) says there have been substantial year-on-year increases in last minute bookings to warm destinations.
Meanwhile, as many in the UK are looking to escape the snow, skiers are delighting in one of the best European snowfalls in years.
Many ski resorts have extended their seasons and tens of thousands are expected to head for the slopes, with resorts in France and Austria being the most popular.
Some 600,000 passengers are expected to fly out of Heathrow this Easter Foreign city breaks are also traditionally popular at Easter with Paris, Dublin, Amsterdam, Rome and New York the top five choices.
Bookings for UK breaks are reportedly healthy as many customers booked months in advance and city breaks are not so dependent on the weather.
But last minute bookings for camping holidays will have been adversely affected by the snow.
Neil Evans, who runs a kiosk in Weston-super-Mare, said: "Unfortunately, without the sun we would expect our sales to be right down on last year when it was that much hotter.
Regional airports and ferry terminals are expected to be busier than usual "It's the start of our season so this is the time when we really need it basically. This is when we get our surge and need to bring our stocks in - and without the customers down here unfortunately that's going to be delayed a little bit longer."
Airports are expecting significant passenger numbers to pass through their terminals with some 600,000 anticipated to leave from Heathrow, 214,000 from Gatwick, 110,000 from Stansted and 55,000 from Luton.
Other regional airports, ferry terminals and the channel tunnel will also be extremely busy over the weekend. Eurostar expects tens of thousands of travellers to leave the UK on its trains.
Heavy snow in parts of the UK has encouraged many to book holidays abroad ABTA chief executive Mark Tanzer said: "After two wet summers and no end in sight to the winter many Brits are desperate for some sunshine.
"We've seen a surge in last minute bookings to warm destinations and ski lovers are also in for a treat with some of the best snow conditions seen for years.
"Bookings for city breaks have been strong for domestic holidaymakers. We expect it to be a particularly busy Easter for travel and advice travellers to allow plenty of time for their journeys."
The freezing weather in the UK is expected to last until after the Easter weekend.
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