By David Blevins, Sky News Correspondent
A month after he took on the banks, the Prince of Wales has spoken out against the big retailers and expressed his fears for the farming community who supply them.
On the eve of his 65th birthday, His Royal Highness has guest edited a national magazine for the first time - a special edition of the rural affairs publication Country Life.
He describes the countryside as "the unacknowledged backbone of our national identity", adding, "it is as precious as any of our great cathedrals and we erode it at our peril".
"It cannot be right that a typical hill farmer earns just £12,500, with some surviving on as little as £8,000 a year, whilst the big retailers and their shareholders do so much better out of the deal, having taken none of the risk," he added.
Dean Irwin of Greenmount Farm in Richhill, County Armagh, described Prince Charles as, "a friend of the farmer" and welcomed his support for those making their living off the land.
He said: "As farmers, we are on the front line. We have to produce to a certain specification … and if you don't meet that specification, the supermarkets don't take your product.
Dean Irwin described Prince Charles as a 'friend of the farmer' "The bottom line for all the supermarkets, no matter what they say, is profit."
One customer in the Greenmount Farm Shop told us she chose to go there "because I know all the meat is from the farm up the lane".
Another added: "Supermarkets have got too big and the farmer's not getting a good deal for his product."
Mark Hedges, the editor of Country Life, said, "The Prince has become the countryside's strongest voice, his support for it is something that, as a nation, we should treasure. What the next king thinks matters."
"There was some struggle reading his handwriting," he revealed "But he worked incredibly hard. Some of his emails were sent at two in the morning. He's an incredibly good writer."
The heir to the throne, who turns 65 on Thursday, would appear to have no plans for a quieter life, despite reaching the age of retirement while awaiting the ultimate promotion.
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