Bargain Hunters Flock To Boxing Day Sales

Bargain hunters are set to flock to the high streets in their thousands today as shops open for the Boxing Day sales.

Shoppers have already started queuing to ensure they are first in line when the shops open.

Harrods is kicking off its winter sale with the promise of mugs of hot chocolate, smoked salmon canapes and blankets to keep people warm in the queue.

They will also be serenaded by a string quartet and be treated to a performance by a street magician.

Some online sales started on Christmas Eve and millions of consumers are believed to have already snapped up goods from home.

Some 117 million visits to retail websites were estimated to have been made on Wednesday in the UK, with Boxing Day's figure set to rise to over 118 million.

Shopping habits are changing, according to analysts

Robert Goodman, Bluewater's general manager, said: "We are ready for a bumper Boxing Day this year.

"With the strongest retail offer to date, and with 50 new brands launching with us this year, we are expecting visitor numbers to be on a par with Boxing Day last year.

"This will begin what is likely to be our busiest six days of the year."

James Murray, digital insight manager at Experian, said: "Christmas 2013 has consistently outperformed 2012 on virtually every single shopping day this December, with online visits from Christmas Eve through to Boxing Day up from last year, a record-breaking Cyber Monday and the emergence of the even busier Middle Cyber Monday.

"Shopping habits are changing, with Christmas Day becoming a significant shopping day during the period.

"As a result, we anticipate a more sustained shopping pattern during this period, moving away from the traditional peaks and troughs usually evident during holiday season."

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