David Cameron Love-Bombs Voters: Analysis

Written By Unknown on Kamis, 11 September 2014 | 14.43

By Faisal Islam, Political Editor

Precision love-bombing was the Prime Minister's aim, the target the Scottish people. An emotional Prime Minister issuing a plea to voters not to break up the Union and his heart.

In front of an audience of workers at Scottish Widows, he talked of what the UK had done together: defeat Hitler, the enlightenment, and build the NHS.

A soft audience yes, but the PM had a frank assessment of his own party's image and problem in what is still at least for now a part of the UK.

"Sometimes people can feel like it's a General Election ... you make your decision and five years later you can make another decision ... if you're fed up with the effing Tories you can give them a kicking ... this is a decision about the next century," he told the polite audience.

Speaking first to Sky News after his speech, Mr Cameron told me his head and heart strategy would not stretch to the heavy lifting of the last week of campaigning.

No debate with Alex Salmond, he told me: "It wouldn't be the right approach, because this is a debate about two different visions for Scotland.

"Alex Salmond wants a debate between the First Minister of Scotland and as he put it 'a Tory from England'. It's not the debate that's relevant for two competing visions for Scotland."

Referendum campaign. John Prescott meets voters in Scotland

The Labour Party heavyweights were in Glasgow, but it was no easier for them.

"Now I'm here to talk particularly to Labour voters," said the former Deputy Prime Minister before being heckled and then telling the heckler to shut up.

Around a third of Labour voters are turning to independence. Inside the Labour leader wooing those vital party faithful tempted by a vision of a kind of People's Republic of Caledonia, a Scotland never again ruled by Tory Westminster.

His answer was Gordon Brown's accelerated plan for new powers for Holyrood over taxation, welfare and transport.

And the Deputy Prime Minister chose safer ground in the borders region, but did not escape yes voters.

"It's not only, of course, a momentous decision for Scotland but it is for the UK as a whole, and I'm convinced that as a united kingdom where we rip up the bonds that bind us together will be weaker and less secure," he said.

Back in Edinburgh, at the back door, a crowd had gathered for a word with the PM. After all, Alex Salmond had been posing for selfies.

But the PM slipped by - it was a missed opportunity for Mr Cameron.

He could - and perhaps should - have stopped the car, got out and chatted to a young Yes T-shirt wearer. As it was it seemed as if he was only comfortable talking to financiers.

Doesn't it show something that the PM can't go into the streets and campaign in Scotland?

"I've done everything I can, been in people's homes, been into people's businesses - but it's not just me making the case," he told me.

There was a spot of fear-bombing over currency, financial firms quitting Scotland and pensions. Head and heart.

Mr Salmond has performed a type of sumo move on the No campaign - neutralised the threat of the confusion over currency vagueness.

A majority of Scots polled by YouGov believe Mr Salmond's assertion that the Westminster parties are bluffing in the refusal of a currency union.

Mr Salmond has then attacked the Labour vote using an amorphous threat to the NHS as his "wedge" issue.

So yes, the love-bombing came with more fear-bombing. Big businesses joined in.

The hope for No, that voters, when they enter ballot boxes in a week's time, reach a "cliff edge", and realise the risks.

A poll at the end of the day provided some respite for No. Among decided voters, No was back ahead by six points at 53%. Who knows what the Westminster armada will do to such numbers.


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