Retailers are preparing for another half-a-billion-pound online shopping surge on Cyber Monday today.
The event is the online-only follow-up to Black Friday, which saw bargain hunters spend £1.6bn across the high street and internet.
Card payment firm Visa said £600m of the £1.6bn raked in was spent on the internet.
Amazon, Currys and Tesco are among the big players lining up new deals and hoping their websites hold up to the virtual stampede.
Electronics retailer ao.com predicts today will be its best ever day of sales, with televisions and small kitchen appliances expected to be the best performing categories, and is offering a host of fresh deals.
Amazon.co.uk is planning to release hundreds of limited "lightning deals" which offer discounts for a specific period, with new offers coming online every 10 minutes.
Some sites, such as Currys, Argos and Game, crashed under the demand on Friday - the biggest ever online shopping day in the UK, according to Visa.
Visa Europe chief Kevin Jenkins said: "Compared to Black Friday last year online spend on Visa cards increased more than 30% and high street spend by about 20%.
"Heading into Cyber Monday we're likely to see a further £500m spent online, peaking in the early evening as workers return home and log on."
But security experts have warned consumers to be wary of cyber crime and take basic precautions as they shop.
Giovanni Ruberto, online security expert at Intel Security, said: "Cyber Monday is set to be the biggest online shopping day this year, and of course the bad guys know this.
"Whilst consumers are logging on from their laptop or smartphone to grab a bargain, you can bet cybercriminals will be doing all they can to trick unwitting consumers to hand over credit card information and personal details."
Recent years have seen online shopping peak on the first Monday in December.
It is thought to be down to many people's last payday before Christmas falling on the previous Friday and a weekend spent browsing the shops before buying online.
However, some retailers have been criticised for whipping people into a shopping frenzy and not having proper security at Black Friday events.
Shoppers were filmed arguing and fighting each other for cut price televisions, with witnesses saying some bargain hunters behaved "like animals".
Former Archbishop of Canterbury Dr George Carey on Sunday called the supermarkets "irresponsible" and said the event "serves no useful purpose".
Black Friday was introduced in America on the day after Thanksgiving and is thought to have been given its name because brisk business was said to have helped retailers back into profit - into the black.
The event was introduced to this country by Amazon in 2010.
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