By Afua Hirsch, Social Affairs Editor
The body confidence of young girls deteriorates rapidly as they progress through school, according to new research.
New figures from the Government Equalities Office show that one in five primary school age girls say they have been on a diet, while 87% of girls aged 11-21 think that women are judged more on their appearance than on their ability.
Poor body image among girls has also been associated with low participation in sport.
The research shows that 23% of girls aged 7-21 don't participate in exercise because they are unhappy with their body image, and 48% of girls think getting sweaty from taking part in sports is unfeminine.
There is also new insight into the long-term consequences of poor body image among young girls, which is associated with lower confidence, lower aspirations and lower social participation.
One in six GCSE students have avoided going to school because they feel bad about their appearance.
The research comes after a £10m advertising campaign showing active women, prompted by concerns about schoolgirls not participating in sports because they are worried about how their body looks.
Government agency Sport England's "This Girl Can" campaign has now gone viral, with more than 7 million hits worldwide but the Government says more needs to be done.
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Gallery: World Obesity In Numbers
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